Author |
P.c. Balasubramanian , Ram N. Ramakrishnan |
Language |
ENGLISH |
Item Type |
Book |
Book No |
B11812055 |
Location |
NF-R3S1 |
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Description :
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran