Grand Brand Rajini


Grand Brand Rajini

Author

P.c. Balasubramanian , Ram N. Ramakrishnan

Language

ENGLISH

Item Type

Book

Book No

B11812055

Location

NF-R3S1

  • Available

  • Delivery Order

  • Wish List


Description :

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran