Inside Steve's Brain

Description :

It is hard to believe that the same man revolutionised computers in the 1970's and 80's (with the Apple II and the Mac), animated movies in the 1990's (with Pixar), and put digital music on the map in the 2000's (with the iPod and iTunes). Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success. In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part biography and part leadership guide, and impossible to put down.