The Indian Media Business

Description :

Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. New to the Second Edition - a comprehensive mapping of the indian media industry; - comprehensive and detailed statistics on each industry segment; - detailed analysis and insights on new trends; - new chapters on the nascent domains of telecommunications and the internet.