Author |
Nir Eyal |
Language |
English |
Item Type |
Book |
Book No |
BT22108 |
Location |
NF-R3S1 |
-
Available
-
Delivery Order
-
Wish List
Description :
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.